“Save Angels Perhaps”: A Critical Examination of Unconscious Thought Theory and the Deliberation-Without-Attention Effect

Based on Unconscious Thought Theory (UTT) and a series of experimental and correlational studies, Dijksterhuis and his colleagues conclude that when making complex choices/decisions, conscious thought—deliberation while attention is directed at the problem—leads to poorer choices/decisions than “unconscious thought”— deliberation in the absence of conscious attention directed at the problem. UTT comprises six principles said to apply to decision making, impression formation, attitude formation and change, problem solving, and creativity. Because the implications of UTT for psychological research and theory are considerable, the authors critically examined these six principles (and the studies used to support them) in light of the extant scholarship on unconscious processes, memory, attention, and social cognition. Our examination reveals that UTT is a theory of the unconscious that fails to take into account important work in cognitive psychology, particularly in the judgment and decision making area. Moreover, established literatures in social psychology that contradict fundamental tenets of UTT and its empirical basis are ignored. The authors conclude that theoretical and experimental deficiencies undermine the claims of the superiority of unconscious thinking as portrayed by UTT.